Launched on 22nd April 2025, the new Jungle Scout brand refresh introduces exciting updates across Jungle Scout's product suite, visual identity, and user experience while continuing its unwavering support for Amazon sellers worldwide.

Introducing Jungle Scout Catalyst

At the core of Jungle Scout's refreshed brand is Jungle Scout Catalyst, the new name for their all-in-one platform, which has long been trusted by Amazon sellers worldwide. Catalyst is designed to empower e-commerce entrepreneurs at every stage of their selling journey, whether launching a first product or scaling an established brand. It combines powerful data, time-saving automation, and strategic insights to serve as a comprehensive solution for building and managing a successful Amazon business.

Jungle Scout Catalyst find profitable products to sell on Amazon
Jungle Scout Catalyst Amazon Product Ideas

Key Features of Jungle Scout Catalyst:

  • Product Research – Find high-demand, low-competition products with data-driven insights to reduce risk and identify opportunities faster.
  • Keyword Research – Enhance listings and advertising campaigns with effective, relevant keywords based on Amazon search behaviour.
  • Supplier Database – Access a database of verified global suppliers to source and compare manufacturers.
  • Listing Optimisation Tools – Craft compelling, keyword-rich listings that convert browsers into buyers.
  • Sales Analytics – Get a clear picture of performance with real-time financial dashboards, profit tracking, and trend analysis.
  • Inventory Management – Forecast demand, avoid stockouts, and automate inventory planning with built-in FBA tools.
  • Advertising Analytics – Optimise Amazon ad performance and manage campaigns directly within the platform.

Whether you're just starting or looking to expand across multiple marketplaces, Catalyst is the driving force behind smarter, faster, and more profitable selling on Amazon.

👉 Learn more about Jungle Scout Catalyst

A Clearer Product Suite

Jungle Scout's expanded range of solutions, alongside Catalyst, is now organised more clearly to meet audience needs:

  • Catalyst – The all-in-one platform for Amazon sellers at every stage.
  • Cobalt – An enterprise solution designed for brands and agencies.
  • Cloud – Data as a Service (DaaS) offering direct access to Jungle Scout's robust Amazon data.
  • Consult – Professional services to provide tailored, hands-on support and strategic guidance.

This more precise product positioning enables businesses to easily find the solution that fits their selling journey, whether individuals are launching side businesses or established enterprises expanding globally.

A Modernised Look and Enhanced Website Experience

As part of the April 2025 refresh, Jungle Scout introduced a cleaner, more contemporary visual identity and sharper messaging designed to resonate even more clearly with today's Amazon sellers. The reimagined website now offers a more intuitive, user-friendly experience, helping visitors quickly locate the tools, services, and resources most relevant to their needs.

Jungle Scout Old Logo to New Jungle Scout Logo 2025
Old Jungle Scout Logo→New Jungle Scout Logo

What Remains Unchanged

While the branding and product names have evolved, Jungle Scout's core commitments remain as strong as ever:

  • Trusted Tools and Data – Sellers can continue to rely on Jungle Scout's industry-leading accuracy and insights.
  • Support for Every Seller – From side hustlers to multinational brands, Jungle Scout remains dedicated to helping sellers at every stage of their journey.
  • Affiliate Continuity – Existing affiliate links, tracking, and partner support remain unaffected by the rebrand.

Elevating Amazon Intelligence

Through its new brand identity, Jungle Scout reinforces its commitment to 'Elevating Amazon Intelligence', which aims to empower sellers with even greater data-driven insights, advanced tools, and professional support to help them thrive in an increasingly competitive marketplace. With Jungle Scout Catalyst at its core, the brand's refreshed positioning ensures sellers have the intelligence and resources to make smarter decisions, optimise growth, and achieve lasting success on Amazon.

👉 Explore the full details of the brand refresh Elevating Amazon Intelligence and take advantage of the Slick Media JungleScout Promotion with up to 50% savings.