Snapchat, the popular messaging app that allows users to chat, send Snaps, and explore Stories, reaches 75% of 13- to 34-year-olds in over 25 countries. With a spending power of $5 trillion, this audience represents a significant opportunity for businesses of any size. Moreover, 40% of Snapchatters are not on TikTok daily, 88% say they "love to shop", and 82% say they are likely to spend a lot of money online. With Snapchat For Business and Snapchat Ads, you can reach a new, untapped audience with money to spend. Set your budget in Snapchat Ads Manager, with daily or lifetime limit options. Estimate how many people you'll reach and adjust it as needed with budget-friendly ads that deliver.
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Snapchat for Business gives brands the tools to connect with a mobile-first audience through visually engaging, native-style content. With over 750 million monthly active users, Snapchat's ecosystem is compelling for reaching Gen Z and Millennials—two groups known for valuing authenticity and creativity.
From immersive video ads and AR experiences to dynamic product placements, Snapchat enables businesses to build brand awareness, drive traffic, and boost conversions, all in a space where users are highly engaged and comfortable.
Snap Ads platform's signature format is full-screen vertical video or image ads between content or within Stories. These highly visual, skippable ads feel like a natural part of the Snapchat experience. They can include interactive attachments like swipe-ups to a website, app install pages or in-app AR Lens experiences.
For campaigns that require deeper storytelling, Story Ads lets brands deliver multiple Snaps in sequence, showcased as a branded tile within the Discover section. Similarly, Collection Ads allow businesses to feature a set of tappable products or images within a single Snap—perfect for showcasing product ranges or promotions.
Snapchat also offers Commercials, a premium ad format that plays within curated content and is non-skippable for up to 6 seconds, ensuring your core message lands with high visibility. These are ideal for brand-first messaging or product launches.
Snapchat's most powerful differentiator is its use of Augmented Reality. Through custom-built AR Lenses and Filters, brands can invite users to engage with products entertainingly and interactively, such as virtual try-ons, gamified filters, or immersive branded experiences. These campaigns are not only eye-catching but also highly shareable.
Dynamic Ads are another standout for e-commerce businesses. These automatically promote products from your live catalogue, dynamically updating creative based on user interests, availability, and pricing to streamline personalisation at scale.
For location-specific engagement, Geofilters and location-based targeting allow you to create hyper-relevant campaigns tied to local events, stores, or regions. They are beneficial for driving footfall or supporting in-person promotions.
Behind the scenes, Snapchat provides robust tools for optimisation and measurement. The Snap Pixel enables performance tracking across your website, giving insight into actions like purchases, sign-ups, or page views. And when combined with real-time analytics, these tools simplify continually refining your approach and measuring ROI.
Snapchat Ads Manager allows easy campaign management, enabling users to create, publish, and track ads effortlessly. It is user-friendly for both individual business owners and agencies managing multiple campaigns.
Finally, Snapchat supports Creator Partnerships via its Creator Marketplace—a space where brands can collaborate with trusted Snapchat influencers to extend their reach, add authenticity, and drive even deeper engagement.
Snapchat is more than just a social platform; it's a creative playground where businesses can meet their audience in a highly visual, interactive space. Whether promoting a product, launching an event, or building awareness, Snapchat for Business offers the tools to do it with flair and measurable impact.
The latest Gmail makes it easier to stay on top of the tasks that matter. With secure, ad-free email as a foundation, you can also chat, make voice or video calls, and stay on top of project work with shared files and tasks – all right in Gmail.
Stay connected with enterprise-grade video conferencing built on Google’s robust and secure global infrastructure. Meet video calling is included with Google Workspace and G Suite for Education.
From direct messages to group conversations, Google Chat helps groups and businesses collaborate fluidly and efficiently from anywhere. Securely connect with anyone, and take group work to the next level with shared chat, files and tasks.
Spend less time planning and more time doing with shareable calendars that integrate seamlessly with Gmail, Drive, Contacts, Sites and Meet so you always know what's next.
Store any and every file. Access files any time, anywhere from your desktop and mobile devices. Control how files are shared.
Create and edit text documents directly in your browser – no dedicated software is required. Several people can work at the same time, and every change is saved automatically.
Sheets was designed with the needs of agile organisations in mind. AI features mean you can tap into the right insights to make meaningful decisions. A cloud-based architecture enables you to collaborate with anyone, anytime, anywhere. Compatibility with external systems, including Microsoft Office, removes the friction of working with multiple data sources. And thanks to Google's infrastructure, Sheets gives you the freedom to create, while helping to keep your information secure.
Create and edit polished presentations in your browser – no software is required. Several people can work at the same time so that everyone always has the latest version.
Create custom forms for surveys and questionnaires. Gather everything in a spreadsheet and analyse data directly in Google Sheets.
Collaboratively create engaging, high-quality sites for your team, project or event. The sites look great on all screens, from desktop to smartphone - all without learning design or programming.
Keep organised. Capture inspiration and to-dos effortlessly. Collaborate on notes with teammates and set reminders to stay on track. Everything syncs across your devices, so what's important is always within reach.
Apps Script is the only low-code platform that makes it quick and easy to build business solutions that integrate automate and extend Google Workspace. With Apps Script users can build custom solutions on top of Google Workspace – no professional development experience required. Apps Script is available to everyone with a Gmail account.
Easily add users, manage devices, and configure security and settings, so your data stays safe.
Keep things simple, secure and moving. Endpoint management for Android, iOS, Windows, Chrome OS, macOS and Linux is easy to set up and use.
Keep track of what matters. Retain, search and export data from select apps with Vault for Google Workspace Business and Enterprise editions.
Understand how Google Workspace impacts your organisation in real-time. Surface insights on adoption, work patterns, and collaboration across different Google Workspace apps.
Stay connected and save time with an easy-to-use business phone solution that fits organisations of any size.
AppSheet helps you build powerful applications and automations that boost productivity. No coding is required.