There are many things that you can do to improve the rankings of your web pages on Google and other search engines. Some things are more difficult to do than others. Here are six easy-to-implement 'on-page' optimisation tips that you can use to improve the rankings of your website.

1. Improve your website speed

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Use Google Page Speed Insights to find out how to make your web pages faster.

2. Change the content focus of your web pages

The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages.Optimise the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your site from different angles. It often helps to increase the length of the content of your web pages.

3. Use responsive web design

With Google's mobile-first algorithm, it is essential that your web pages look good on mobile devices. Mobile usability is vital if you want to get high rankings on Google.

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same responsive HTML code to all devices and CSS is used to alter the rendering of the page on the device. If you are serious about top-level responsive web design then we recommend Webflow or Zyro.

4. Switch your website to HTTPS

Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your site. We recommend ZeroSSL for Free & Premium SSL and you can also get an SSL certificate for free from Let's Encrypt.

A secured website with SSL will show a Padlock

Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages.

4. Remove duplicate content issues

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on your site.Removing the duplicate content can have a very positive influence on the rankings of your pages. Google has extensive information about Duplicate Content.

5. Add pagination to endless scrolling pages

Some websites use pages with endless scrolling. Although Google can index these pages to some extent, it is better to have real web pages with pagination. Individual pages are much easier to parse.

6. Remove elements that keep search engines away

Many websites contain elements that inadvertently block search engines. If your site includes restrictive factors, search engines won't be able to index your pages correctly. After you have submitted your site to Google & other search engines:-Add your Site to Google Add your Site to Bing Add your site to Yahoo.. wait for 4 days - 4 weeks for the sites to index and then simply type the URL into the Search Engine e.g. and if listed then your site will show in the Search Engine Results Page (SERPs).If you are using Google Webmaster Tools you can also quickly check if your site is searchable via Crawl > Fetch as Google (it will show access denied if it can't crawl) and also Crawl > Crawl Errors :-


This is an extended version of an original insight by SEOprofiler and you can use their online SEO software to automate many Search Engine tasks such as:-

  1. You can use the website audit tool in SEOprofiler to make sure that search engine crawlers can visit all pages of your website, and that they can find the correct content on your web pages.
  2. The website audit tool in SEOprofiler helps you to spot duplicate content issues on your website. It finds duplicate pages, duplicate titles, duplicate paragraphs, etc.

SEO Software to automate your SEO Tasks

As well as SEOprofiler we also seriously rate SEO PowerSuite by Link-Assistant.Com. This is downloadable software and offers top-grade SEO at an affordable price (watch out for discounts on our site).

Best SEO Tools
SEO PowerSuite SEO Tools