Regarding search engine optimisation (SEO), meta titles are among the most critical elements. A meta title is a text appearing at the top of a web page in the browser tab and search engine results pages (SERPs). Writing compelling meta titles is crucial because they can significantly impact your website's visibility and click-through rates.

Keep it Short and Sweet.

The ideal length for a meta title is between 50-60 characters, ensuring that the full title will be visible in SERPs and won't get cut off. Ensure to include your primary keyword in the title, but don't stuff it with too many keywords, as this can negatively affect your SEO.

Be Descriptive and Accurate

Your meta title should accurately describe the content of the page. Avoid using vague or misleading titles, leading to high bounce rates and lower rankings. Use descriptive language that entices users to click through to your website.

Include Your Brand Name

Including your brand name in the meta title can enhance brand recognition and trust. It also sets your website apart from competitors in SERPs, making it easier for potential customers to find you.

Don't Duplicate Titles

Each page on your website should have a unique meta title. Duplicating titles can confuse search engines and hurt your SEO efforts. Create an individual title for each page that accurately reflects its content.

Use Vertical Bars or Hyphens to Separate Phrases

Using vertical bars or hyphens to separate phrases in your meta title can make it easier to read and understand. It also helps search engines understand the content of your page better.

Check your page titles with an SEO Tool

SEO software like SE Ranking can be incredibly useful in auditing your page titles and ensuring they are optimised for search engines. This software can analyse your website and provide detailed reports on the effectiveness of your page titles and suggestions for improvement.


Writing effective meta titles is an essential part of any successful SEO strategy. By following these tips, you can create compelling titles that accurately reflect your content and entice users to click through to your website. Remember to keep it short, descriptive, and unique for each page. Happy optimising!