Pricing Calculator, How Much Should I Charge?

Free tool

Pricing Calculator

How much should you charge? Start from what the work actually costs you, add the margin you want, allow for payment fees and see what a discount really does to your profit.

Currency

Direct costs per sale

Materials, stock, licences, subcontractors, delivery.

Your hourly cost

Use the freelancer rate calculator if you're unsure.

Time & margin

Hours of work per sale

hrs

Target profit margin

Payment & platform fees

Discount you might offer

Recommended price

£266.32

Profit per sale: £103.33
Total cost to deliver: £155.00

Labour cost

£120.00

Fees absorbed

£7.99

Price after 10% off

£239.69

Margin after discount

32.3%

Good / better / best

Entry tier: £213.06
Core offer: £266.32
Premium tier: £426.12

Three options nudge buyers towards the middle one. Anchor the premium tier high and make the core offer the obvious choice.

Price = total cost ÷ (1 − margin), then grossed up so payment fees come out of the margin rather than your profit. Discounts bite harder than they look: at a 40% target margin, a 10% discount removes a much larger share of the profit than of the price. Figures exclude VAT.

Next step

Put the price in front of clients, proposals, quotes and payments.

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Build a price up from what the work actually costs: direct costs, the hours you put in at your hourly cost, the margin you want and the payment or platform fees that come off the top. Includes a good/better/best tier suggestion and shows exactly how much profit a discount takes away.