Keap
Best for: Small to medium-sized businesses, particularly in service-based industries, seeking integrated sales and marketing automation.
- Pricing
- Keap offers three main plans: Lite, Pro, and Max, each designed for different levels of complexity and features
- Free trial
- 14-day free trial
- Platforms
- Web, iOS, Android
- Mobile apps
- iOS and Android
- AI features
- Keap uses AI to help with content generation for emails and landing pages, and to provide insights into customer behaviour.
- Integrations
- 9+ integrations
- Support
- Phone, live chat, email and help centre
- Best for
- Small to medium-sized businesses, particularly in service-based industries, seeking integrated sales and marketing automation.
- Founded
- 2001
- Company size
- 201-500 employees
- Headquarters
- Chandler, USA
What is Keap?
Keap is a sales and marketing automation platform for small businesses. It combines CRM, email marketing, and e-commerce tools, aiming to streamline customer lifecycle management from lead capture to client retention.
Founded in 2001 as Infusionsoft, it was rebranded to Keap in 2019. Businesses choose Keap to automate repetitive tasks, organise customer data, and personalise communications, helping them scale without adding more headcount.
The Slick Media verdict
Keap is a strong choice for established small businesses looking for an all-in-one platform to manage their sales and marketing efforts. Its automation capabilities are a significant advantage for those needing to streamline their customer journey. However, its comprehensive nature might be overwhelming for very small businesses or those seeking only basic CRM functions.
Why choose Keap
Keap distinguishes itself by offering a truly integrated platform that combines CRM, marketing automation, and e-commerce. Unlike many competitors that require multiple integrations to achieve similar functionality, Keap provides these tools natively. This integration simplifies workflows, reduces the need for constant data syncing between different systems, and provides a unified view of customer interactions. Its automation builders are particularly powerful for creating complex, personalised customer journeys.
Key features
Pricing
Keap offers three main plans: Lite, Pro, and Max, each designed for different levels of complexity and features. Pricing is typically based on the number of contacts in your database and requires a monthly or annual subscription. They frequently offer introductory rates for new customers. A free trial is usually available to test the platform's capabilities.
Who Keap is for
Small to medium-sized businesses, particularly in service-based industries, seeking integrated sales and marketing automation.
- Automating lead follow-up
- Sending personalised email campaigns
- Managing customer relationships
- Processing online payments
- Segmenting client lists
- Scheduling appointments
Pros and cons
Pros
- Provides robust sales and marketing automation features in one platform.
- Campaign builder allows for complex, multi-step customer journeys.
- Excellent contact management and segmentation tools.
- Dedicated account manager for initial setup and guidance.
- Strong reporting offers good insights into performance.
Cons
- The platform can feel overwhelming due to its extensive features.
- Pricing can become expensive, especially with a growing contact list.
- Some users report a steeper learning curve compared to simpler CRMs.
- Customisation options, particularly for reporting, could be improved.
Keap integrations
- WordPress
- Zapier
- QuickBooks
- Xero
- Outlook
- Gmail
- PayPal
- Stripe
- Typeform
Keap alternatives
Ratings and reviews
Ratings are set by the Slick Media editorial team. Member reviews are coming soon — save Keap to be notified when they open.
Keap FAQs
How much does Keap cost?
Keap's pricing varies depending on the plan chosen (Lite, Pro, or Max) and the number of contacts you have. While specific figures are not always public, it operates on a subscription model, typically billed monthly or annually. You would need to contact Keap directly for a personalised quote based on your business's needs.
Is there a free trial for Keap?
Yes, Keap generally offers a 14-day free trial. This allows potential users to explore the platform's features, test its automation capabilities, and determine if it suits their business requirements before committing to a paid subscription.
Is Keap worth it for small businesses?
For small businesses that are looking to consolidate their sales and marketing efforts into one platform and are ready to invest in powerful automation, Keap can be a valuable tool. It's particularly beneficial for those with established processes seeking to streamline and scale. However, its comprehensive nature means it might be overkill, and therefore not 'worth it', for very early-stage businesses with simpler needs.
Are there any good Keap alternatives for UK businesses?
Yes, several strong alternatives for UK businesses include HubSpot, Salesforce Essentials, Zoho CRM, and ActiveCampaign. Each offers varying combinations of CRM, marketing automation, and sales tools, with different price points and feature sets. HubSpot is known for its all-in-one approach, while ActiveCampaign excels in marketing automation, and Zoho provides a comprehensive, modular suite of business tools.