Best for: Small service businesses and consultancies that want lead follow-up, booking and invoicing automated end to end.
- Pricing
- From around $249/month
- Free trial
- 14-day free trial.
- Platforms
- Web, iOS, Android
- Mobile apps
- Keap mobile app with a business line for texting leads.
- AI features
- AI content assistance for emails and texts, plus automated lead scoring.
- Integrations
- 6+ integrations
- Support
- 24/7 chat support, phone support and paid onboarding coaching.
- Best for
- Small service businesses and consultancies that want lead follow-up, booking and invoicing automated end to end.
- Founded
- 2001
- Company size
- 500-1,000 employees
- Headquarters
- Chandler, Arizona, USA
- Brand
- Keap
What is Keap?
Keap, previously Infusionsoft, combines CRM, email and SMS marketing, pipeline automation, appointments, quotes and invoicing in one system aimed at small service businesses that want to automate follow-up.
The Slick Media verdict
Powerful if you commit to it. The price only makes sense when you genuinely automate follow-up rather than treating it as a contact list.
AI summary
Keap, previously Infusionsoft, combines CRM, email and SMS marketing, pipeline automation, appointments, quotes and invoicing in one system aimed at small service businesses that want to automate follow-up. Powerful if you commit to it. The price only makes sense when you genuinely automate follow-up rather than treating it as a contact list.
Why choose Keap
Choose Keap if you want one system running follow-up, booking and billing for a small service business.
Key features
Pricing
Monthly plans by contact count and users, with a mandatory onboarding fee on some tiers.
Who Keap is for
Small service businesses and consultancies that want lead follow-up, booking and invoicing automated end to end.
- Automated lead nurture
- Appointment-based businesses
- Quote to invoice workflows
- Client onboarding sequences
Pros and cons
Pros
- Automation, CRM and invoicing in one subscription
- Dedicated business phone line for SMS follow-up
- Powerful campaign builder once configured
- Good onboarding and coaching programme
Cons
- Expensive for very small teams
- Onboarding fees on some plans
- Campaign builder has a real learning curve
- Interface feels older than newer rivals
Keap integrations
- QuickBooks
- Stripe
- PayPal
- Gmail
- Outlook
- Zapier
Keap alternatives
Pipedrive
A visual, pipeline-first CRM that keeps sales teams focused on deals.
Alternative CRM in the same bracket — compare on pipeline management, automation and per-seat cost.
Close
A fast, built-for-sales CRM with calling, email, SMS and Chloe, its built-in AI sales agent.
Alternative CRM in the same bracket — compare on pipeline management, automation and per-seat cost.
Ratings and reviews
Ratings are set by the Slick Media editorial team. Member reviews are coming soon; save Keap to be notified when they open.
Keap FAQs
How much does Keap cost?
Keap's pricing varies depending on the plan chosen (Lite, Pro, or Max) and the number of contacts you have. While specific figures are not always public, it operates on a subscription model, typically billed monthly or annually. You would need to contact Keap directly for a personalised quote based on your business's needs.
Is there a free trial for Keap?
Yes, Keap generally offers a 14-day free trial. This allows potential users to explore the platform's features, test its automation capabilities, and determine if it suits their business requirements before committing to a paid subscription.
Is Keap worth it for small businesses?
For small businesses that are looking to consolidate their sales and marketing efforts into one platform and are ready to invest in powerful automation, Keap can be a valuable tool. It's particularly beneficial for those with established processes seeking to streamline and scale. However, its comprehensive nature means it might be overkill, and therefore not 'worth it', for very early-stage businesses with simpler needs.
Are there any good Keap alternatives for small businesses?
Yes, several strong alternatives for small businesses include HubSpot, Salesforce Essentials, Zoho CRM, and ActiveCampaign. Each offers varying combinations of CRM, marketing automation, and sales tools, with different price points and feature sets. HubSpot is known for its all-in-one approach, while ActiveCampaign excels in marketing automation, and Zoho provides a comprehensive, modular suite of business tools.
About Keap
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