A fast, built-for-sales CRM with calling, email, SMS and Chloe, its built-in AI sales agent.
Best for: Close is best for startups and small to medium sales teams doing real outbound or high-volume inbound, especially those who want an AI agent handling first-touch calls and admin.
Close is a customer relationship management platform designed specifically around the way sales teams actually work. Instead of bolting communication onto a database, it builds the dialler, email, SMS and WhatsApp directly into the CRM, so a rep can work a list end to end without switching windows.
The headline change in 2026 is Chloe, Close's AI sales teammate. Chloe is included on every plan and works natively inside the CRM, which means she already has context from your contacts, conversation history and pipeline. She can call and qualify leads through live voice conversations, book meetings, transcribe and summarise calls, research and enrich contacts, draft emails and texts, chase follow-ups and update records after every interaction. You only pay for the work she does, through AI credits that each plan includes a monthly allowance of.
Thousands of startups and small businesses use Close for its clean interface and depth of automation. The platform holds a 4.7 rating from more than 2,000 G2 reviews, and Close includes importers for HubSpot, Pipedrive and HighLevel, so switching is usually a same-day job.
The Slick Media verdict
Close is one of the few CRMs where the AI is genuinely doing the work rather than summarising it. Chloe calls, qualifies, books and updates records on every plan, which makes Close unusually strong value for small outbound teams who would otherwise pay separately for a dialler, a sequencer and an AI SDR. Larger organisations with heavy marketing or service requirements will still find it narrow, and the usage-based credits mean you should model your calling volume before committing. For a sales-led startup, it remains our pick in this category.
AI summary
Chloe is Close's AI sales agent, built into the CRM rather than sold as an add-on. She makes and answers calls with a natural voice, qualifies leads, books meetings straight into calendars, writes call summaries, enriches contact records, drafts email and SMS replies, runs automated follow-up and answers plain-English questions about your pipeline. Access is free on every plan; usage is metered through AI credits and telephony, with a monthly credit allowance included on each tier. Growth and Scale unlock the more advanced Chloe automations and workflows for higher-volume teams.
Close differentiates itself by putting communication and AI inside the CRM instead of around it. Reps work a single window: dial, email, text, log and move on, while Chloe handles first-touch calls, qualification, note-taking and record updates in the background. That removes the context switching that quietly costs most teams their afternoon, and it removes two or three subscriptions from the stack at the same time.
Four seat-based tiers, billed monthly or annually (annual is cheaper): Solo at $9 per user per month, Essentials at $35, Growth at $99 and Scale at $139. Every plan includes Chloe and a monthly AI credit allowance, from 500 credits per user on Solo up to 2,000 on Scale. Calling and SMS are passed through at cost, roughly $0.02 a minute for outbound calls and about $1 a month per phone number. There is no free tier, but there is a 14-day free trial with calling and AI credits included, and a 30-day money-back guarantee.
Best current saving: 20% off — see the offer
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20% off
New to Close? Get an extra 20% off your first year on annual billing, on top of Close's normal annual discount. Offer runs until 31 December.
Close is best for startups and small to medium sales teams doing real outbound or high-volume inbound, especially those who want an AI agent handling first-touch calls and admin.
A visual, pipeline-first CRM that keeps sales teams focused on deals.
Alternative CRM in the same bracket — compare on pipeline management, automation and per-seat cost.
CRM, sales automation and payments for small business
Alternative CRM in the same bracket — compare on pipeline management, automation and per-seat cost.
Ratings are set by the Slick Media editorial team. Member reviews are coming soon; save Close to be notified when they open.
Close has four seat-based tiers: Solo at $9 per user per month, Essentials at $35, Growth at $99 and Scale at $139, all billed annually; monthly billing costs more. Calling and SMS are billed at cost on top, at roughly $0.02 per outbound minute and about $1 per phone number each month, and Chloe's usage draws on the AI credits included with your plan.
Close CRM does not provide a free plan, but it does offer a 14-day free trial. This allows potential users to explore the platform's features and determine if it meets their specific sales needs before committing to a paid subscription.
For sales-driven small businesses looking to significantly improve their lead management, sales pipeline visibility, and overall sales efficiency, Close CRM can be a worthwhile investment. Its integrated communication tools and automation features often lead to increased productivity and more closed deals, justifying the cost.
Close CRM is a global platform, and its features are fully applicable to businesses worldwide. While its headquarters are in the US, it supports international operations. Users can benefit from its robust sales features, and data privacy regulations would need to be considered by the user, as with any cloud software.
Chloe is Close's AI sales teammate, built directly into the CRM. She calls and qualifies leads with a natural voice, books meetings, transcribes and summarises conversations, researches and enriches contacts, drafts emails and texts, runs follow-up and keeps records up to date. Because she sits inside Close, she already has your contact history and pipeline context.
Chloe is included on every Close plan, including the trial. You pay only for the work she does, through AI credits: 500 per user each month on Solo, 1,000 on Essentials, 1,500 on Growth and 2,000 on Scale, plus telephony at cost. Growth and Scale unlock the more advanced Chloe automations and workflows.
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