Free tool
Pricing Calculator
How much should you charge? Start from what the work actually costs you, add the margin you want, allow for payment fees and see what a discount really does to your profit.
Materials, stock, licences, subcontractors, delivery.
Use the freelancer rate calculator if you're unsure.
Time & margin
Recommended price
£266.32
- Profit per sale
- £103.33
- Total cost to deliver
- £155.00
Labour cost
£120.00
Fees absorbed
£7.99
Price after 10% off
£239.69
Margin after discount
32.3%
Good / better / best
- Entry tier
- £213.06
- Core offer
- £266.32
- Premium tier
- £426.12
Three options nudge buyers towards the middle one. Anchor the premium tier high and make the core offer the obvious choice.
Price = total cost ÷ (1 − margin), then grossed up so payment fees come out of the margin rather than your profit. Discounts bite harder than they look: at a 40% target margin, a 10% discount removes a much larger share of the profit than of the price. Figures exclude VAT.