Free tool
SEO ROI Calculator
Estimate how much extra traffic, leads and revenue improved Google rankings could generate for a single keyword — using industry-average click-through rates you can edit.
Better for retainers and subscriptions than one-off sales.
Click-through rate table (editable)
Positions 11+ use tapered averages (1.2% down to 0.2%).
Extra visitors / month
490
Extra leads / month
10
Extra revenue / month
£4,900
Annual revenue
£58,800
Monthly clicks at each position
Ranking versus estimated traffic
These estimates use industry-average click-through rates and assume search volume remains stable. Actual performance will vary depending on competition, content quality, search intent and many other factors.
Estimate the extra visitors, leads and revenue that improved Google rankings could generate for a target keyword. Uses editable industry-average click-through rates by position, your own conversion rate and either average customer value or lifetime value. Educational modelling rather than a guarantee.
Want to improve these numbers?
Moving up the results page takes research, tracking and better content. These tools are pulled live from our software directory.
SEO platforms
SEOprofilerAll-in-one SEO platform for agencies and in-house marketing teams.
NightwatchAI-ready SEO rank tracking and monitoring for any location or search engine.
SE RankingPowerful, affordable SEO software with rank tracking, audits and competitor data.
SEO PowerSuiteDesktop SEO toolkit covering audits, rankings, backlinks and outreach.Rank tracking
Keyword research
Website optimisation
SendPulseBuilt for sending emails, SMS, and creating chatbots for Facebook, Telegram and WhatsApp
ActiveCampaignEmail marketing, automation and CRM in one platform for growing businesses.
EmergentAn AI development environment that turns plain-English ideas into working software.
GetResponsePowerful, simplified tool to send emails, create pages and automate your marketingAI writing
SquarespaceBeautiful, professional websites and online stores without a developer.
SKYUK broadband, TV and communications packages for homes and businesses.
AppMySiteNo-code mobile app builder for turning websites into iOS and Android apps.
Browse AIThe easiest way to extract and monitor data from any website.