Hootsuite
Social media management that scales from growing teams to the enterprise.
Best for: Mid-market and enterprise social media teams that need approvals, listening, analytics and reporting across many networks — still workable for smaller teams that want room to grow.
- Pricing
- $99/month (Professional, annual billing)
- Free trial
- 30-day free trial on Professional and Team plans.
- Platforms
- Web, iOS, Android, Browser extension
- Mobile apps
- {iOS,Android}
- AI features
- OwlyWriter AI for caption drafting and repurposing; AI best-time-to-post recommendations; AI inbox summarisation; Talkwalker-powered sentiment and trend analysis.
- Integrations
- 16+ integrations
- Support
- {"Help centre","Email support","Live chat (higher tiers)","Dedicated account manager (Enterprise)","Hootsuite Academy training"}
- Best for
- Mid-market and enterprise social media teams that need approvals, listening, analytics and reporting across many networks — still workable for smaller teams that want room to grow.
- Founded
- 2008
- Company size
- 1,000+ employees
- Headquarters
- Vancouver, Canada
- Brand
- Hootsuite
What is Hootsuite?
Hootsuite is a social media management platform covering publishing, engagement, listening, analytics and advertising across all major networks. Long the category leader, it now positions primarily for mid-market and enterprise teams, with governance and reporting built for scale — while retaining plans for smaller businesses.
The Slick Media verdict
Hootsuite is the safe pair of hands of social media management — and increasingly the enterprise one. If your organisation needs approvals, listening, governance and executive-grade reporting across every network, it's a benchmark the competition is measured against. Smaller teams on a budget should compare it with lighter, cheaper tools first.
AI summary
OwlyWriter AI drafts captions, repurposes top-performing posts, generates hashtag ideas and helps overcome writer's block. AI also powers best-time-to-post suggestions, inbox summarisation and sentiment analysis through Talkwalker listening.
Why choose Hootsuite
Choose Hootsuite when social media is a business-critical channel with multiple stakeholders: you get publishing, engagement, listening, AI assistance and analytics in one governed platform, backed by the deepest enterprise integrations in the category.
Key features
Pricing
Plans start at $99/month (Professional, billed annually) with a 30-day free trial. Team ($249/month) adds more users and accounts; Enterprise is custom-priced with governance, listening and dedicated support. Custom enterprise demos available with no commitment.
Hootsuite offers & discount codes
Every live Hootsuite deal we have, checked by Slick Media. Sign in to reveal codes.
Past Hootsuite offers (1)
- ExpiredBook a Hootsuite Enterprise demoExclusive offer
Who Hootsuite is for
Mid-market and enterprise social media teams that need approvals, listening, analytics and reporting across many networks — still workable for smaller teams that want room to grow.
- Enterprise social media teams managing many brands and regions
- Agencies running multiple client accounts with approvals
- Marketing teams needing listening, benchmarking and board-ready reports
- Growing businesses wanting one dashboard for publishing and engagement
- Regulated industries requiring compliance and audit trails
Pros and cons
Pros
- Everything in one dashboard: publishing, inbox, listening, analytics and ads
- Enterprise-grade governance: approval workflows, permissions and compliance integrations
- Deep listening and sentiment analysis via Talkwalker
- OwlyWriter AI for captions, repurposing and ideation
- Strong integrations: Salesforce, Dynamics, Adobe, Canva, Slack and more
- 30-day free trial on paid plans
Cons
- Significantly pricier than lighter rivals such as Buffer or Metricool
- Lower tiers limit users, accounts and report depth
- Interface can feel dense for solo users
- Best analytics and listening features sit behind Enterprise
Hootsuite integrations
- X (Twitter)
- TikTok
- YouTube
- Threads
- Salesforce
- Microsoft Dynamics 365
- Adobe Experience Manager
- Canva
- Slack
- Microsoft Teams
- Google Drive
- Zendesk
Hootsuite alternatives
Ratings and reviews
Features
Ratings are set by the Slick Media editorial team. Member reviews are coming soon; save Hootsuite to be notified when they open.
About Hootsuite
Founded in Vancouver in 2008, Hootsuite grew from a simple Twitter client into the social media management platform used by more than 200,000 paid accounts, including the majority of Fortune 1000 companies. Today it leans firmly into mid-market and enterprise social teams — with listening (via its Talkwalker acquisition), approvals, advocacy and reporting built for organisations that need governance at scale — while still serving growing businesses through its standard plans.
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