Framer
Design and publish high-fidelity websites straight from the browser.
Best for: Designers, freelancers, startups and marketing teams who want to design, build and publish fast, interactive websites without code, with an AI agent to speed up building, updating and auditing their site.
- Pricing
- Framer offers various plans, including a free tier for basic use and paid tiers for more advanced features
- Free trial
- Free plan available
- Platforms
- Web, macOS, Windows
- Mobile apps
- None
- AI features
- Framer AI agent: describe a site, page or change and the agent creates editable pages, sections, copy and visuals directly in your project, then keep refining in the chat or take over on the canvas. It can update and restyle existing sites, make pages responsive across breakpoints, migrate sites from other tools, create CMS collections and populate content, and build custom code components for interactions or live features. Before publishing, it can review your site for contrast issues, typos, missing alt text, SEO gaps and inconsistent styles and help fix them, and it can analyse traffic to suggest improvements. You can choose between AI models (such as GPT and Claude options), add canvas layers, files, images or URLs as context, reference pages and styles with @ mentions, save reusable Skills, and keep AI edits on a branch for safe review. External tools such as Claude Code, Codex and Cursor can also connect to Framer.
- Integrations
- 5+ integrations
- Support
- Help centre, community forum, email
- Best for
- Designers, freelancers, startups and marketing teams who want to design, build and publish fast, interactive websites without code, with an AI agent to speed up building, updating and auditing their site.
- Founded
- 2013
- Company size
- 50-200 employees
- Headquarters
- Amsterdam, Netherlands
- Brand
- Framer
What is Framer?
Framer is a web-based design tool for creating high-fidelity websites and interactive prototypes. It allows designers and developers to build dynamic interfaces using components, animations, and gestures, all without needing to write code manually. People choose Framer for its ability to quickly iterate on designs and gather feedback efficiently.
The platform integrates with other design tools like Figma and Sketch, which helps with asset import and team collaboration.
The Slick Media verdict
Framer is one of the best tools for designers and teams who want production-quality, interactive websites without code. Its AI agent can build pages from a prompt, restyle and maintain sites, manage CMS content, create custom components and audit your site before publishing, all as editable layers you control on the canvas. Very simple sites or large online stores may be better served elsewhere, but for marketing sites, portfolios and startup landing pages it is a standout.
AI summary
Framer's AI agent builds and edits real, editable website layers: new sites and pages from a prompt, restyling, responsive layouts, CMS content, custom code components, pre-publish audits (SEO, alt text, contrast, typos) and analytics insights, with a choice of AI models and branch-based review.
Why choose Framer
Framer distinguishes itself by enabling the creation of truly interactive websites and prototypes without requiring users to write code, which sets it apart from many traditional design tools. Its component-based design workflow speeds up the process, allowing for design reuse and faster iteration. The real-time collaboration and seamless integration with other popular design software like Figma and Sketch further enhance its appeal, streamlining the design-to-development handover.
Key features
Pricing
Framer offers various plans, including a free tier for basic use and paid tiers for more advanced features. Pricing is typically structured on a monthly or annual subscription basis, with annual payments often providing savings. Specific pricing details are available on their website.
Who Framer is for
Designers, freelancers, startups and marketing teams who want to design, build and publish fast, interactive websites without code, with an AI agent to speed up building, updating and auditing their site.
- High-fidelity website design
- Interactive prototyping
- Dynamic UI creation
- Client project showcases
- Design system building
- Landing page development
Pros and cons
Pros
- Build polished, interactive websites without writing code.
- AI agent builds, restyles and maintains pages as fully editable layers, not locked templates.
- AI audits catch SEO gaps, missing alt text, contrast issues and typos before publishing.
- Strong CMS, SEO, analytics and hosting built in, so fewer add-ons are needed.
- Branches and real-time collaboration make teamwork and client review easy.
- Fine-grained control over animations and effects.
Cons
- Advanced interactions and components take a little time to master.
- Costs can add up for multiple sites or extra CMS, locale and seat add-ons.
- AI-generated pages are a strong starting point but usually need design refinement.
- Not built for large e-commerce stores compared with dedicated shop platforms.
Framer integrations
- Figma
- Sketch
- React
- Sublime Text
- Visual Studio Code
Framer alternatives
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Visual website building with clean code, CMS and enterprise-grade hosting.
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Unbounce
AI landing page builder that turns more traffic into leads and sales.
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Postcards
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Ratings and reviews
Ratings are set by the Slick Media editorial team. Member reviews are coming soon; save Framer to be notified when they open.
Framer FAQs
Does Framer offer a free plan or free trial?
Yes, Framer provides a free plan that allows users to explore its basic features and design capabilities without charge. For those interested in more advanced functionalities, Framer also offers paid subscription tiers which unlock additional tools and resources.
What is the typical pricing structure for Framer?
Framer's pricing structure generally includes a free tier for basic usage, alongside paid subscription plans that offer enhanced features and greater project capacity. These paid plans are often available on either a monthly or annual billing cycle, with annual subscriptions typically providing a cost saving.
Is Framer a worthwhile investment for professional designers?
For professional designers and developers focused on creating interactive websites and high-fidelity prototypes without extensive coding, Framer can be a highly worthwhile investment. Its robust features for animation, component-based design, and seamless integration with other tools streamline the workflow and enhance creative output.
Are there any regional considerations for using Framer?
As a web-based tool, Framer is accessible globally with no specific regional restrictions. All features and integrations function equally well for users worldwide, and support resources are available internationally. Pricing is typically displayed in international currencies, but local payment methods are usually supported.
About Framer
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