Klaviyo
Email, SMS and customer data for ecommerce growth
Best for: Ecommerce brands who want revenue-attributed email and SMS rather than generic newsletters.
- Pricing
- Free to 250 profiles, then from around $20/month
- Free trial
- Free tier rather than a trial.
- Platforms
- Web, iOS, Android
- Mobile apps
- Mobile app for campaign performance and revenue tracking.
- AI features
- Predictive analytics for churn and lifetime value, AI subject lines, send-time optimisation and segment suggestions.
- Integrations
- 6+ integrations
- Support
- Email and chat support on paid plans, with onboarding help above certain volumes.
- Best for
- Ecommerce brands who want revenue-attributed email and SMS rather than generic newsletters.
- Founded
- 2012
- Company size
- 2,500-5,000 employees
- Headquarters
- Boston, Massachusetts, USA
- Brand
- Klaviyo
What is Klaviyo?
Klaviyo is the marketing platform most serious ecommerce brands settle on: email and SMS built on a real customer data layer, with predictive analytics, deep Shopify integration and flows that attribute revenue per message.
The Slick Media verdict
The strongest ecommerce marketing platform available, and priced like it. If email is a revenue channel rather than a newsletter, it pays for itself.
AI summary
Klaviyo is the marketing platform most serious ecommerce brands settle on: email and SMS built on a real customer data layer, with predictive analytics, deep Shopify integration and flows that attribute revenue per message. The strongest ecommerce marketing platform available, and priced like it. If email is a revenue channel rather than a newsletter, it pays for itself.
Why choose Klaviyo
Choose Klaviyo when store data should drive every email and text you send.
Key features
Pricing
Priced by active profile count and message volume, with email and SMS billed separately. Free up to 250 profiles.
Who Klaviyo is for
Ecommerce brands who want revenue-attributed email and SMS rather than generic newsletters.
- Abandoned cart recovery
- Post-purchase flows
- Winback campaigns
- VIP segmentation
Pros and cons
Pros
- Best-in-class Shopify and ecommerce data sync
- Revenue attribution per flow and campaign
- Powerful segmentation on behaviour and predicted value
- Prebuilt flows that work from day one
Cons
- Costs climb quickly as your list grows
- Overkill for non-ecommerce businesses
- SMS billing is separate and easy to overspend
- Advanced segmentation takes time to master
Klaviyo integrations
- Shopify
- WooCommerce
- BigCommerce
- Recharge
- Meta Ads
- Gorgias
Klaviyo alternatives
Ratings and reviews
Ratings are set by the Slick Media editorial team. Member reviews are coming soon; save Klaviyo to be notified when they open.
About Klaviyo
Where ecommerce businesses grow.
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