Already sending with Kit on the Creator plan? Upgrade through Kit's partner page and take 25% off your first year of Kit Pro — Kit's most advanced plan, with Subscriber Signals, engagement scoring, deliverability reporting, the newsletter referral system and unlimited team members. On the entry tier that takes Pro from $790 to about $592.50 for the first year.
Updated 21 Oct 20261 offers8 integrations
Best for: Newsletter writers, course creators, coaches and solo businesses who sell to an audience by email.
- Pricing
- Free, then Creator from $39/month or Pro from $79/month
- Free trial
- 14-day free trial of Creator or Pro, no credit card required. The Newsletter plan is free for up to 10,000 subscribers.
- Platforms
- Web, iOS, Android
- Mobile apps
- iOS and Android apps for drafting, sending broadcasts and tracking subscriber growth.
- AI features
- AI assistance for subject lines, email copy and rewriting inside the editor.
- Integrations
- 8+ integrations
- Support
- Email and live chat support, an extensive help centre, and free done-for-you migration from other platforms.
- Best for
- Newsletter writers, course creators, coaches and solo businesses who sell to an audience by email.
- Founded
- 2013 (rebranded from ConvertKit to Kit in 2024)
- Company size
- 100-250 employees
- Headquarters
- Fully remote, USA
- Brand
- Kit
What is Kit?
Kit is the email platform formerly known as ConvertKit. It is built around creators rather than marketing departments: subscribers are tagged rather than trapped in lists, automations are visual and readable, and everything you need to publish, grow and get paid — forms, landing pages, digital products, tips and paid newsletter subscriptions — lives in the same account.
The Slick Media verdict
The most creator-shaped email tool available. Kit is deliberately plain on design and exceptional at the things that actually earn money: deliverability, segmentation, automation and paid subscriptions.
AI summary
Kit (formerly ConvertKit) is the creator-first email platform: tagged subscribers, visual automations, landing pages, digital products and paid newsletters in one account, with the Creator Network driving organic subscriber growth. The most creator-shaped email tool available — plain by design, excellent at sending text emails people actually read and paying you for them.
Why choose Kit
Choose Kit if your business is an audience. It is the shortest path from a new subscriber to a paying customer without stitching together an email tool, a landing page builder and a checkout.
Key features
Visual automation builder
Tags, segments and conditional content
Landing pages and embeddable forms
Paid newsletter subscriptions and digital products
Creator Network recommendations
Pro: Subscriber Signals audience insights
Pro: newsletter referral system (SparkLoop)
Pro: engagement scoring and deliverability reporting
Pro: unlimited users and collaborative editing
Pro: content A/B tests, Facebook Custom Audiences and editable sent links
Pricing
Newsletter (free) up to 10,000 subscribers with one basic visual automation, unlimited broadcasts, forms and landing pages, and digital product sales. Creator starts at $39/month ($33/month billed yearly, $390/year) for up to 1,000 subscribers and adds unlimited automations and sequences, subject-line A/B tests and branding removal. Pro starts at $79/month ($66/month billed yearly, $790/year) for up to 1,000 subscribers. Prices scale with subscriber count; yearly billing gives two months free.
- NewsletterFreeup to 10,000 subscribers
- CreatorFrom $29per month
- Creator ProFrom $59per month
Best current saving: 25% off — see the offer
Kit offers & discount codes
Every live Kit deal we have, checked by Slick Media. Sign in to reveal codes.
Who Kit is for
Newsletter writers, course creators, coaches and solo businesses who sell to an audience by email.
- Growing and monetising a paid newsletter
- Selling courses and digital products by email
- Automated lead magnet delivery
- Product launch sequences
- Recovering lapsed subscribers with re-engagement flows
Pros and cons
Pros
- Tag-and-segment model fits creators far better than rigid lists
- Paid newsletters, tips and digital product sales are built in
- Creator Network recommendations drive genuine subscriber growth
- Clean, distraction-free editor with excellent deliverability
- Generous Free plan up to 10,000 subscribers
Cons
- Email design options are deliberately plain
- Reporting is lighter than enterprise marketing suites
- Pricing climbs steeply as your subscriber count grows
- Ecommerce features are basic next to dedicated storefronts
Kit integrations
- Shopify
- WordPress
- Teachable
- Stripe
- Zapier
- Circle
- Podia
- Squarespace
Kit alternatives
Ratings and reviews
Ratings are set by the Slick Media editorial team. Member reviews are coming soon; save Kit to be notified when they open.
Kit FAQs
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit in 2024. It is the same company, product and account — only the name and branding changed.
Does Kit have a free plan?
Yes. Kit's Free plan (previously called the Newsletter plan) covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. Visual automations and sequences are no longer included on the Free plan — they require the Creator plan or above. New Free plan signups get a 14-day trial of Creator when they join, and existing Newsletter plan customers are not affected by the change.
Can I sell products and paid newsletters with Kit?
Yes. Kit Commerce lets you sell digital products, courses, tips and paid newsletter subscriptions with Stripe, without a separate checkout tool.
Will Kit migrate my list for me?
Kit offers free done-for-you migration from platforms like Mailchimp, Substack and Beehiiv on paid plans, including forms, sequences and subscriber tags.
What is the Creator Network?
It is Kit's built-in recommendation engine: other creators can recommend your newsletter at their subscribe confirmation step, and you can recommend theirs, which drives organic list growth.
About Kit
Founded in 2013 as ConvertKit by Nathan Barry, the company rebranded to Kit in 2024 to reflect a wider toolkit for professional creators. It now serves hundreds of thousands of newsletter writers, course creators and independent businesses, and runs the Creator Network, a recommendation engine that helps creators grow each other's audiences.
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