Slick MediaSlick MediaProfit Margin CalculatorFull page

Free tool

Profit Margin Calculator

Gross margin, net margin and markup from one sale, side by side, because a 50% markup and a 50% margin are very different things.

Headline figure

£
£

Direct costs: stock, materials, subcontractors, hosting.

£

Share of rent, salaries, software and admin per sale.

Gross profit margin

62.5%

Gross profit
£75.00
Net profit
£50.00

Gross margin

62.5%

Net margin

41.7%

Markup

166.7%

Break-even price

£70.00

Margin is profit as a share of the price you charge; markup is profit as a share of what it cost you. A 50% markup on a £40 cost gives a £60 price; that's a 33% margin, not 50%. Getting the two mixed up is one of the quickest ways to underprice.